You’ve done everything right… So why are the loudest, least qualified people the ones getting all the attention?
Let’s call it what it is:
You watch people with half your credentials land spots on local news, wellness blogs, and podcasts.
You see practitioners with less experience, less education, and less actual expertise getting invited to share their “insights” everywhere.
You KNOW your work changes lives… but very few people know you exist.
You’re tired of feeling like the best-kept secret in a sea of loud voices and mediocre advice.
And honestly? You’re embarrassed you haven’t cracked this PR thing yet. Not because you aren’t capable, but because you’re smart enough to know you should be further ahead by now.
You don’t have a visibility problem.
You have a PR strategy problem.
The good news? That’s fixable.
Why PR Matters (And Why You Can’t Keep Ignoring It)
Every week you stay invisible, someone less qualified takes the opportunity that should’ve been yours.
That podcast you wanted? Someone with a fraction of your expertise just claimed it.
That local news spot? Gone. Handed to a practitioner who can’t hold a candle to your training.
That guest article? Snatched by a loud voice with surface-level advice and zero clinical depth.
And here’s the part no one wants to admit:
Clients trust the practitioner they see, not the practitioner who’s actually qualified.
If you don’t fix your visibility problem:
Your competitors will keep siphoning your clients. Clients who should be working with you.
Opportunities will pass you by before you ever hear about them.
Your income will hit a ceiling you can’t break… not because you’re not good enough, but because no one knows you’re good.
Deep down, you know your skills aren’t the problem.
Your visibility is.
And visibility is the easiest part to fix, once you know the playbook.
Who I Am (And Why You Should Trust Me With Your Visibility)
I’m Lesli Bitel, MBA, RDN, LDN.
I’ve spent decades in the trenches of healthcare, from clinical work to running a private practice to coaching thousands of health professionals across functional medicine, integrative health, and nutrition.
For years now, I’ve helped practitioners:
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- Fill their practices without burning out
- Package their expertise into leveraged programs and offers
- Land speaking gigs, podcast interviews, and media features
- Raise their rates with confidence because their authority actually supports it
I’ve seen what happens when brilliant clinicians stay invisible and what happens when that switches almost overnight.
PR Power Play is the distilled version of what I’ve been doing behind the scenes with my highest-level clients, brought out into the open for the very first time.
Why Learn From Me?
Because I Know Your World Better Than Anyone.
Most “visibility experts” have absolutely no idea how a private practice actually works.
- They don’t understand your certifications.
- They don’t understand your scope.
- They don’t understand the legal and ethical hoops you navigate every day.
- And they definitely don’t understand the politics inside functional and integrative medicine.
I do because I live in this industry every single day.
I’ve Coached…
Functional Medicine Practitioners
Integrative Clinicians
Nutritionists & RDs
Health Coaches
Nurse Practitioners
Chiropractors
Private-practice owners of every flavor
…through the exact same visibility struggles you’re dealing with right now.
I’ve watched brilliant practitioners stay completely invisible because they didn’t know how to talk about their expertise in a way that the media, the market, and potential clients could instantly latch onto.
And I’ve helped dozens break through fast because I know exactly what the industry responds to.
I don’t teach “generic PR.” I teach visibility that grows a private practice.
The kind of visibility that turns…
A featured TV spot into patients
A podcast into leads
An article into a booked-out calendar
A single PR win into authority that compounds into cash in hand
These are the exact strategies I use with my highest-level clients who pay thousands to work with me privately.
This training has ALWAYS been locked inside my 1:1 container. I’ve never released it publicly.
Karen Kennedy (Real Food Matters) is one example.
Her visibility exploded, not because she hired a PR agency or had insider connections, but because I gave her the right message, the right pitch angle, and the right follow-up sequence.
And now, for the first time, you can access the same level of strategy without needing to invest thousands.
No one else teaches visibility for private-practice clinicians the way I do. No one understands this space like I do.
This isn’t PR for influencers or lifestyle bloggers. This is private-practice visibility, taught by someone who speaks your language.
My Visibility Accelerator for Health Pros Who Are Sick of Watching Everyone Else Get Picked
You’re not struggling because you’re not qualified. You’re struggling because no one knows you exist.
And that ends here.
I built PR Power Play because I kept watching brilliant practitioners, people just like you, get passed over, ignored, and overshadowed by less-qualified, louder, more “public-friendly” competitors.
It made me angry. It made THEM angry. And honestly? It should make YOU angry too.
Because visibility isn’t optional anymore.
It’s survival.
For your practice.
For your income.
For your future.
So I took everything I’ve taught my highest-level clients and I turned it into an action-packed 2-part training designed to get you results immediately.
PR Power Play shows you EXACTLY how to:
Get featured in local + national outlets without needing connections
Land podcast interviews that position you as the expert people stop scrolling for
Pitch yourself with confidence (no rambling, no shrinking, no second-guessing)
Turn every PR win into a client magnet instead of letting it fizzle out
Stack authority logos on your website so clients trust you instantly
Convert visibility into actual income because PR means NOTHING if it doesn’t lead to clients
What PR Power Play Is (And What It’s Not)
PR POWER PLAY IS
Built specifically for health professionals in private practice
Designed to be implemented in days, not months
Focused on authority, clients, and income, not vanity metrics
Structured so you always know your next move, not just the “big idea”
Built specifically for health professionals in private practice
IT IS NOT
A 6-month beast of a course you’ll never finish
A boring “be visible on social media” video series
PR advice meant for influencers, lifestyle brands, or internet celebrities
A “post more” strategy with no real plan behind it
A theory-heavy marketing class that leaves you with more notes than action
Here’s a Detailed Look at Everything You Get Inside PR Power Play
This is the playbook no one in your industry has ever given you.
Here’s exactly what you’re getting the moment you join:
PART 1: PR FOUNDATIONS & PITCHING
Where everything finally “clicks” and you stop guessing.
You’re going to learn PR the way real insiders use it.
In Part 1, I walk you through:
Why PR Actually Matters
I show you exactly why PR beats advertising every day of the week because people trust you when someone else features you. This concept alone will flip a switch in your brain.
The PR Advantage (Authority → Visibility → Clients)
You’ll finally understand why you’re stuck… and why your less-qualified competitors aren’t.
This one framework changes everything.
The 3 PR Myths Keeping You Small
You’ll stop thinking PR is “for celebrities,” “too expensive,” or “too much work,” and start seeing how accessible it already is.
Step-by-Step Pitch Creation (With My Exact Formulas)
You’re not just “learning how”. You’ll walk away with your first pitch already written.
I literally hand you:
- the subject line
- the structure
- the hooks
- the examples
- the fill-in-the-blank templates
Your Dream Media List
You’ll map out the exact podcasts, journalists, websites, and outlets you want to be featured in and I’ll show you how to get in front of them.
Your Story (Built With My Hero’s Journey Framework)
You’ll create the ONE thing every journalist looks for: a story.
This is how your message becomes newsworthy.
Soundbites That Make You Instantly Quotable
You’ll create 3 signature soundbites, short, sticky, unforgettable lines, that hosts, journalists, and clients will repeat.
This is how you go from “informative” to iconic.
Podcast Pitch Builder + Templates
You’ll learn the fastest, simplest way to get on podcasts, even if you’ve never pitched before.
Includes:
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- Podcast pitch formulas
- Examples
- Angle ideas
- What to NEVER say
- What hosts actually want
Journalist Pitch Builder + Templates
I show you how to pitch journalists with less than 150 words and get them to say yes.
You get the exact angles that get picked up fast, especially when news cycles are hot and journalists need credible commentary yesterday.
Guerrilla PR Tactics (My Secret Weapons)
This is where you win fast. You’ll learn how to tap into trending topics, awareness days, seasonal cycles, and cultural moments without being cheesy or desperate.
This alone can get you featured in days, not months.
The Weekly PR Habit That Builds Your Authority Machine
You don’t need a team or a publicist. You need a system.
A weekly visibility pulse that keeps you on journalists’ radar, podcasters’ wishlists, and clients’ minds.
Do this consistently and you stop feeling like a “best-kept secret” and start becoming the practitioner people quote, reference, and request.
PART 2: ADVANCED STRATEGIES & LEVERAGING MEDIA
This is where you turn exposure into CLIENTS.
In Part 2, I teach you how to multiply every media win so it becomes:
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- Content
- Authority
- Traffic
- Leads
- Clients
- Speaking invites
- And long-term brand power
Here’s what you’ll master:
Where to Pitch (Journalists & Podcasts)
Most practitioners have no idea where journalists and podcasters actually pull guests from so they keep shouting into dead inboxes.
I show you the secret channels, the back doors, the places that matter.
This is why my clients get picked.
Strong vs Weak Pitches
You will instantly see why your previous pitches got ignored and how to fix them in under 2 minutes.
Relationship PR (How to Become a Go-To Expert)
This is where you stop being “a guest” and start becoming their person. You are THE expert they think of first, email first, quote first, and call back before anyone else even sees the request.
Guerrilla PR Tactics: Advanced Edition
I show you how to newsjack, trendjack, and convert personal stories into angles the media will eat up.
This is where you turn visibility into velocity.
Repurposing Map (The Powerhouse Worksheet)
This worksheet shows you exactly how to turn ONE PR win into a month (and more) of content.
The PR Calendar & 90-Day Plan
You’ll map out your next 90 days of hooks, angles, pitches, and opportunities so you NEVER wonder, “What do I do next?”
Advanced Tools (When You’re Ready to Scale Up)
When you’re ready for bigger stages and national eyes on your work, I show you the tools that take you there.
The Advanced Weekly PR Habit
This is where you cross the line from “occasional guest” to someone the industry recognizes.
Your presence grows louder. Your name travels faster. And suddenly, clients who used to overlook you start showing up ready to buy, because authority sells.
The PR Power Play Workbook
Most people don’t have visibility problems. They have decision paralysis disguised as “I need to learn more.”
This workbook was built to eliminate that.
Not inspire you. Not guide you. Not teach you. Corner you. In the best way.
It’s designed so that when you sit down with it, you can’t wiggle out of the real work anymore. The part where you commit to the message you’ve been dancing around for years… the angle you were afraid was “too bold”… the pitch you kept saying you’d write when you had more time.
People think a workbook is paper.
This one is a mirror.
You write things in it you didn’t even know you believed.
You answer questions you’ve been avoiding.
You find angles you didn’t realize were the actual story.
You identify the hooks you didn’t noticing yourself repeating every time you talk.
Halfway through, people usually pause and say out loud, “Wait… this is my pitch. I’ve had this the whole time.” Exactly.
This workbook doesn’t teach you PR. It extracts it from you.
By the time you’re done with it, you’re already pitching because it guides you into building your entire visibility ecosystem.
And when you close it?
You see your authority with both eyes open, and there’s no slipping back into the old “I’m not ready” costume after that.
When you join today, you’ll get bonus resources to jump-start your visibility even faster.
Bonus#1: PR Leverage Library
(Value: $197)
You’ve spent long enough guessing where to pitch.
This is where guessing ends.
It points you straight to the journalists, podcasts, and platforms actively searching for experts like you, right now.
One glance at this list and you’ll realize you finally know exactly where to go and how to get there faster than anyone else.
Plus, you get your own fillable repurposing map and a quick-action cheat sheet.
Bonus #2: The PR Power Play AI Builder Bundle
(Value: $297)
I’m giving you the AI tools that make your Media Kit practically build itself.
The PR Power Play AI Builder Bundle Includes:
The PR Power Play AI Prompt Pack
A curated stack of prompts that walks you step-by-step through building a polished, credible Media Kit, even if you’ve never written one before and it’s your first time using AI.
These prompts help you create:
– A professional media bio that positions you as an expert
– Your signature story (the one journalists latch onto)
– Interview topics + angles the media actually requests
– Talking points that keep you quotable and on-message
– Short, strong pitch paragraphs you’ll reuse everywhere
– Your go-to expert positioning statements
Lesli Bitel’s PR Power Play Custom GPT
A private AI tool trained on Lesli’s PR framework for clinicians, built to help you refine each Media Kit element in your authentic voice.
Use it to sharpen talking points, strengthen angles, or polish your bio so you sound clear, credible, and media-ready at the click of your mouse.
Step-by-step video training with Rita Ester
Rita will walk you through EXACTLY how to use the prompt stack and GPT to build a full media kit from scratch. You’ll watch the process in real time so you know what to click, what to type, and how to shape your final results.
Instead of staring at a blank page, your Media Kit starts taking shape in minutes and becomes the foundation for every pitch you’ll ever send going forward.
Now that you know everything that’s included, let’s talk about whether this is the right fit for you.
Here’s who PR Power Play is really for.
This is for the clinician who’s tired of watching people with softer credentials and louder voices take up all the space.
For the practitioner who’s secretly embarrassed that their expertise isn’t reflected in their bank account… yet.
For the health pro who scrolls past someone’s shiny “As Seen In…” bar and feels that little stab
Why isn’t that me?
Why the hell am I still invisible?
It’s for the one who has tried to “stay humble,” tried to “wait for the right moment,” tried to “focus on the work”… and realized that being quietly excellent doesn’t pay the mortgage or build the waitlist.
It’s for the clinician who knows they’re good. Not hoping, not guessing, knows but feels like the world hasn’t caught up to that truth.
It’s for the person who wants:
Their message in front of people who actually need it
Clients who don’t haggle because they already trust them
Speaking invitations
Podcast requests
Income that reflects their education, experience, sacrifice, and skill
It’s for the practitioner who wants to walk into a room and have people recognize their name, not because they’re famous, but because they’re relevant.
It’s for the person who’s quietly thinking:
“I’m so tired of being the underpaid expert in the shadows while everyone else plays the visibility game better than me.”
If you’ve ever felt that…
If you’ve ever felt overlooked, underestimated, or under-booked, then PR Power Play is the thing you’ve been missing.
Because you know, deep down, that one well-placed spotlight changes everything:
Clients.
Confidence.
Credibility.
Cash.
Career trajectory.
The way your family sees what you’ve built. The way YOU see what you’ve built.
If you want a bigger stage and you’re done apologizing for wanting one, this is for you.
This Will Work Even If…
You’re introverted.
You don’t have to be loud. You have to be clear, relevant, and easy to say yes to. I’ll show you how.
You don’t have a big audience.
Journalists and podcast hosts care far more about your expertise and angles than your follower count. Many of my best-case wins came from practitioners with tiny lists.
Your niche feels “too specific.”
That’s actually an advantage. Specific = pitchable. Vague = forgettable. I’ll help you shape your niche into angles the media can’t ignore.
You’ve tried PR before and it flopped.
Chances are you were guessing. Guessing your angles, guessing your subject lines, guessing where to pitch. PR Power Play replaces guessing with a repeatable system.
You’re newer in practice.
You don’t need 20 years of experience to be useful to an audience, you need a clear point of view and a story that connects. If you have that (and you do), we can work with it.
You’re already getting some visibility.
Great. Now it’s time to stop treating those wins like random lucky breaks and start turning them into consistent traffic, leads, and clients.
Here’s what’s waiting for you inside:
PR Power Play Core Training & Implementation Workbook
You’re getting the full system I use with private clients. You get the training and the tools that make it actionable.
You’ll get:
The PR Power Play Implementation Workbook: Guides you through building your pitches, angles, and weekly visibility plan without spinning in circles.
It’s everything you need to go from “I don’t even know where to start” to “I know exactly what to do next.
Value: $2,000+
Regular price: $597
Bonus #1: PR Leverage Library
A curated list of places actively looking for experts like you, so you always know exactly where to pitch next.
The PR Power Play Cheat Sheet: A quick-reference snapshot so you can move fast without flipping back through videos.
The PR Power Play Repurposing Map: Shows you exactly how to turn one media win into a steady stream of content and credibility.
The PR Power Play Resources List: A curated list of tools and platforms that actually matter so you’re not wasting time searching.
Value: $197
Bonus #2: PR Power Play AI Builder Bundle
Lesli Bitel’s PR Power Play Custom GPT: A private AI tool built on Lesli’s PR framework for clinicians. It helps you refine every part of your media kit in your own voice so your talking points, angles, and bio sound clear, credible, and media-ready.
Step-by-step video training with Rita Ester: Rita shows you exactly how to use the prompt stack and GPT to create a complete media kit from scratch. You’ll see the workflow in real time, so you know what to click, what to type, and how to shape strong final results.
Value: $297
I could package this entire system as a high-ticket program at easily $2,000+.
People hire publicists for $3,000–$5,000 a month and still don’t get half the strategy you’re getting here.
My clients pay me thousands for private coaching, and this exact training is part of what moves the needle fastest for them.
And honestly? I want you to have access to it without even having to think twice.
You’re getting the entire authority-building system: the workshop, the templates, the angles, the pitch builders, the visibility plan for a tiny fraction of what it’s actually worth.
Enroll today for only $597
If you’re ready to stop watching everyone else get the opportunities you want, this is your moment.
Get in now, or you’ll be watching someone with half your credentials take the spot that should’ve been yours.
Why This Price Is Ridiculous (In Your Favor)
The minute you even whisper the word publicist, people start throwing around numbers with commas in them.
$1,500 just to get on their radar.
$3,000–$5,000 a month to maybe get a mention somewhere that doesn’t move your business at all.
Half the time, you’re paying for their contact list, not their strategy.
And the big “PR programs”? They guard their methods like national secrets and charge you the kind of money you’d rather put toward your mortgage.
This, right here, is the loophole.
You’re getting the strategy those programs hide behind velvet ropes: the angles, the narrative shifts, the positioning that actually gets a yes, without the gatekeeping or the five-figure buy-in.
This is easily a $1,500+ value before you even factor in what visibility does to your client flow and your pricing power.
And the truth? One solid PR opportunity can change more than your authority. It changes how the market sees you, how clients approach you, and how confidently you charge.
It shifts the way people talk about you when you’re not in the room. It shifts the way you talk about yourself.
That’s why the price is ridiculous. Not because it’s a steal but because the return is disproportionate in your favor.
Imagine What Happens Next
Imagine opening your inbox and seeing a journalist asking for a quote because this time, they actually found you.
Imagine a podcast host introducing you as “the expert on [your specialty]” instead of you begging for a chance to be heard.
Imagine someone checking out your website and immediately thinking, “Oh wow… she’s everywhere. She’s legit.”
Imagine raising your rates without your stomach flipping because your visibility finally backs up your skill.
Imagine clients booking consultations already halfway sold, because they saw your name in a place that instantly made you credible.
Imagine not shrinking when someone asks, “Where have you been featured?” because now you actually have an answer.
Imagine walking into a room of colleagues and knowing, not hoping, that your reputation got there before you did.
This is what happens when your visibility finally matches your talent.
Visibility is the line between hoping clients choose you and becoming the practitioner everyone already knows. PR Power Play is where you finally step over it.
Frequently Asked Questions
How much time does this take?
If you can give me a weekend, you can start your first PR campaign on Monday. This isn’t a six-week course. It’s a do-this-now, get-visible-now system. Most practitioners finish the training in a single weekend and start pitching right away.
Will this work for beginners?
Absolutely. You don’t need experience, followers, or a huge audience. Media LOVES fresh voices, especially practitioners with real expertise instead of recycled advice. If you’re new, you’re actually in a better position than you think.
What if I’ve never pitched myself before?
Perfect.
I walk you through the process step-by-step.
Subject lines.
Templates.
Hooks.
Angles.
What to say.
What not to say.
You’ll pitch with more clarity and confidence than people who’ve been trying for years.
What if I’ve tried PR and failed?
Then you’ve never used a system built specifically for private-practice clinicians. Most practitioners fail at PR because they’re guessing.
Try it my way and see what happens when you stop shooting in the dark.
What if I’m already getting features? Will this still help?
Yes. If you’re landing random features, this shows you how to turn them into clients, authority, and momentum instead of one-off wins that go nowhere. This is how you scale your visibility instead of starting from zero every time.
Is there a refund policy?
No. Everything is delivered instantly, and you get access to all the templates, tools, and strategies immediately. If you’re not ready to take action, this isn’t for you.
How long do I have access?
Lifetime. You get every module, every template, every worksheet, every update forever. Your visibility strategy grows with you.
The Moment You Stop Being Invisible Starts Here
You already know you’re qualified. You already know you’re good at what you do.
The only thing missing is the visibility that proves it to everyone else.
If you’re tired of watching less-qualified people get picked, featured, quoted, invited, and paid more…
If you’re done shrinking while others play the visibility game better than you…
If you’re ready for the kind of authority that changes your income, your confidence, your client flow, and the way your name moves through your niche…
Then it’s time.
No more waiting for permission. No more hoping someone discovers you. No more watching opportunities pass you by because you weren’t visible enough to be considered.
This is the moment you choose to be seen.
Still on the fence?
Ask yourself one question:
“If nothing changes about my visibility in the next 12 months… am I okay with that?”
If the answer is no, then you already know what to do.