5 Key Strategies for Objection Handling in Private Practice

5 Key Strategies for Objection Handling in Private Practice

When you’re in private practice, you know that objection handling (aka handling objections) is a big deal. But here’s the thing: many of us in the health and wellness world didn’t sign up to be salespeople. We’re here to help and heal, right?

I get it. I was more excited about learning how our bodies work than figuring out how to sell. But then I had a lightbulb moment. With the right guidance, I realized selling isn’t about being pushy. It’s about connecting from the heart.

When someone buys from me, they’re not just handing over money. They’re investing in a better future for themselves. And that’s a win-win.

As we dive into this topic, remember this: no one is born knowing how to handle sales objections.

Sales is a skill, just like any other. And with some practice and the right approach, anyone can get the hang of it. Especially when it means making a real difference in someone’s life.

The Importance of the Sales Process in Private Practice

The sales process isn’t just about making a quick buck. It’s a journey, a dance between you and your potential client. In the realm of private practice, especially for health and wellness professionals, mastering this dance is more crucial than ever.

Consider this: the health and wellness market size worldwide was already a staggering 4.3 trillion U.S. dollars in 2020. And it’s not slowing down. Projections indicate that by 2025, this market could reach nearly seven trillion U.S. dollars!

These figures aren’t just numbers on a page; they highlight the massive opportunity for professionals in our field. But to truly tap into this booming market, you need the right skills. And the top skill it takes to succeed? A deep understanding of the sales process.

Tackling the Sales Jitters

Let’s be real for a second. The word ‘sales’ can be downright scary for many health and wellness professionals. You got into this profession to help people, not to “sell,” right? But here’s the thing: sales isn’t about pushing your products, programs, or services onto someone. It’s about understanding their needs, their fears, and their desires. It’s about showing them how you can genuinely make a difference in their lives. And yes, that might mean overcoming some objections along the way.

health professional feeling nervous on a sales call

Turning Objections into Opportunities

Speaking of objections, they’re a natural part of the buying process and the sales journey. But they’re not roadblocks; they’re opportunities. Opportunities to understand your potential client better, to address their concerns, and to showcase the value you bring. A significant chunk of the sales process revolves around handling these objections effectively. And guess what? With the right tools and mindset, you can master this art!

Common Sales Objections: Why Clients Hesitate

Every time a potential client voices an objection, it’s like they’re handing you a puzzle piece. It’s a clue into their thoughts, fears, and desires. And while it might feel like a setback, it’s actually a golden opportunity.

By understanding the root of their reservations, you can address them head-on and guide them toward making the best decision for their health and well-being.

Typical Objections You Might Face

  • “It’s too expensive.” Money is often the first hurdle. But more often than not, it’s less about the price tag and more about the perceived value. They’re wondering: “Is this worth the investment?”
  • “I’ve tried something like this before.” Past experiences can shape future decisions. If they’ve been burned before, they’ll be wary. It’s up to you to show them how your approach is different.
  • “I need to think about it.” This usually means they’re on the fence. They see the potential benefits, but something’s holding them back. It could be fear, uncertainty, or a lack of information.
  • “I’m too busy right now.” Time is a precious commodity. If they’re hesitating because of time constraints, they might be wondering if they can commit to the process.
  • I need to talk it over with my [spouse/family].” Health decisions can impact the whole family. They might need reassurance or more information to share with their loved ones.

Remember, every objection is a conversation starter. It’s a chance to dig deeper, build trust, and guide your potential client toward a decision that could change their life for the better.

health pro handling objections on the phone

The Psychology Behind Sales Objections

Understanding the root cause of the most common objections is akin to understanding the human psyche. When a potential client raises an objection, it’s often a manifestation of underlying fears, misconceptions, or past experiences. By leaning into the psychology behind these objections, you can better empathize with your clients and address their concerns more effectively during your sales call.

  • Fear of Change: One of the most common psychological barriers people face is the fear of change. Trying a new health regimen, therapy, or treatment can be scary. This fear often stems from the unknown – “What if it doesn’t work?” or “What if it makes things worse?” By recognizing this fear, you can provide reassurance and evidence-based information to alleviate concerns during your discovery call.
  • Past Disappointments: Previous negative experiences, especially in the health and wellness sector, can leave lasting impressions. If someone has invested time and money into a treatment that didn’t yield results, they’re naturally wary of trying something new. Addressing this requires patience, understanding, and showcasing how your approach differs from their past experiences.
  • Value Misconception: Sometimes, the objection isn’t about the price but the perceived value. If a client doesn’t fully grasp the benefits of a service during the sales call, they might object based on cost. This is where education and clear communication about the long-term benefits and value of your services come into play.

From Understanding to Action

Now that we’ve looked into the reasons behind objections, it’s clear that each sales objection tells a deeper story about the client’s feelings and past experiences. But knowing the ‘why’ is just the beginning.

The real challenge is addressing these concerns in a way that feels genuine and helpful.

So, how do we do that?

By having a clear plan in place, you can not only address but also anticipate sales objections. This proactive approach ensures you’re always a step ahead, ready to guide the conversation with understanding and confidence.

Objection Handling Framework: A Guide to Navigating Client Concerns

Navigating objections can feel like walking a tightrope. Lean too much one way, and you risk coming off as pushy. Lean too far the other way, and you might miss an opportunity to truly help someone. The key? Balance, understanding, and genuine communication.

african american health professional handling objections on a sales call with empathy

Let’s break down this framework step by step.

The Role of Empathy

Before we even think about addressing an objection, we need to understand it. And that starts with empathy. Empathy isn’t just about feeling sorry for someone; it’s about genuinely understanding their perspective.

Imagine you’re a potential client. You’re interested, but you have reservations. Maybe it’s about money, time, or past experiences. Now, how would you want someone to address your concerns? Probably with understanding, patience, and genuine care.

When we approach objections with empathy, two things happen:

  1. Trust is Built: The client feels heard and understood, which lays the foundation for trust.
  2. Barriers are Lowered: When someone feels like they’re being understood, they’re more likely to open up and share their true concerns.

Active Listening

It’s one thing to hear words; it’s another to truly listen. Active listening is about fully concentrating, understanding, and responding to what the other person is saying. It’s not about formulating your next response or thinking about your counter-argument. It’s about being present.

Here’s how to improve your active listening skills:

  • Maintain Eye Contact: This shows you’re engaged and focused on the conversation.
  • Avoid Interrupting: Let them finish their thought before you respond.
  • Provide Feedback: Simple nods or affirmations like “I understand” can go a long way.
  • Clarify Points: If something is unclear, ask for clarification.

hearing vs active listening on when handling objections

Asking for Clarity

Once you’ve actively listened, it’s time to dig a little deeper. Often, the initial objection is just the tip of the iceberg. There might be deeper concerns or misconceptions lurking beneath the surface.

Open-ended questions are your best friend here. Instead of asking questions that can be answered with a simple “yes” or “no,” aim for questions that encourage elaboration. For instance:

“Can you tell me more about that?”

“What makes you feel that way?”

“Have you had a similar experience in the past?”

By seeking clarity, you’re not only getting a better understanding of the objection, but you’re also showing the client that you genuinely care about their concerns.

This framework is the heart of effective objection handling. It’s not about slick sales tactics or persuasive arguments. It’s about genuine communication, understanding, and a desire to help.

Feedback and Reflection: The Pillars of Continuous Improvement

Every interaction with a potential client, whether it leads to a sale or not, is a goldmine of information. Reflecting on these interactions and seeking feedback can provide invaluable insights into improving your objection-handling techniques.

  • Post-Sales Reflection: After every sales call or discovery call, take a moment to reflect. What went well? Which sales objections were challenging to address? What could you have done differently? This self-reflection helps identify areas for improvement and reinforces successful strategies.
  • Client Feedback: Don’t shy away from asking clients for feedback, especially those who voiced objections. Understanding their perspective can offer a fresh viewpoint on how you handle objections and where you can refine your approach.
  • Iterative Learning: The world of sales and client interactions is dynamic. What worked today might need tweaking tomorrow. By continuously reflecting and seeking feedback, you ensure that your objection-handling skills remain sharp, relevant, and effective.

While feedback and reflection lay the groundwork for understanding where you currently stand, it’s equally important to equip yourself with advanced techniques that can elevate your objection-handling game.

feedback and reflection is part of the sales process

Have you ever heard of the “Feel-Felt-Found” method? Chances are, you haven’t. It’s one of those hidden gems that top salespeople use but rarely talk about. Let’s uncover this powerful technique and see how it can revolutionize the way you handle sales objections.

Advanced Objection Handling Techniques: Mastering the “Feel-Felt-Found” Method

While there are numerous techniques to handle sales objections, the “Feel-Felt-Found” method stands out for its simplicity, empathy, and effectiveness.

  1. Feel: Start by acknowledging the client’s feelings. This shows empathy and understanding. For instance, “I understand how you feel about the cost of this treatment.”
  2. Felt: Relate their feelings to a similar sentiment expressed by another client or even a personal experience. “I had another client who felt the same way.”
  3. Found: Share a positive outcome or resolution. “However, they found that the long-term benefits and overall health improvements far outweighed the initial investment.”

The beauty of the “Feel-Felt-Found” method lies in its ability to connect on an emotional level, provide reassurance through relatable experiences, and guide the client toward a positive resolution.

By incorporating this method into your objection-handling repertoire, you not only address the client’s concerns but also build trust and rapport, paving the way for more meaningful and productive conversations.

Objection Handling Script: Your Blueprint to Success

Navigating the world of sales, especially in the health and wellness sector, can sometimes feel like you’re venturing into uncharted waters. But what if you had a map? A blueprint that guides you through every twist and turn that helps you steer through these challenges with confidence and grace.

That’s where an objection-handling script comes into play.

confidently taking a sales call

The Power of Preparedness

Imagine you’re on a call, and a potential client throws a curveball objection your way. Without preparation, it’s easy to fumble, to get caught off guard. But with a well-crafted script at your fingertips, you’re ready. You can address their concerns confidently, genuinely, and effectively. It’s not about reading off a paper but having a structured approach to guide the conversation.

Effective Objection Handling

While I can’t spill all the beans here, I can share a taste of what effective objection handling looks like:

  • “It’s too expensive.”
    Response: “I understand where you’re coming from. Investing in your health is a significant decision. Can we discuss the value and long-term benefits this offers to see if it aligns with your goals?”
  • “I’ve tried something like this before.”
    Response: “I appreciate you sharing that. Every approach is different. Can I walk you through how our method stands out and why it might be worth another shot?”

Remember, these are just starting points. The key is to adapt and tailor your responses to each individual, making sure they feel heard and understood.

My Personal Experience Handling Customer Objections

I’ll be honest; when I first started, handling objections felt like navigating a maze without a map. I’d find myself tongue-tied, searching for the right words during sales calls. I remember the anxiety, the second-guessing, and the wish that I had a guide to help me through those challenging moments.

Then, I discovered these scripts. And let me tell you, they were nothing short of a revelation for me. It was like someone handed me a compass in that maze. Suddenly, I wasn’t just reacting; I was leading the conversation. I felt empowered, equipped, and ready. No longer did objections feel like impossible hurdles; they became opportunities for deeper connection and understanding with my potential customers and clients.

With these scripts in hand, I knew how to steer the conversation, how to address my prospect’s concerns head-on, and how to genuinely connect with potential clients. It was transformative. Not just for my confidence, but for the entire trajectory of my private practice.

And the best part? It wasn’t just about overcoming sales objections and closing sales. It was about the genuine connections I forged, the trust I built, and the positive impact I witnessed in the lives of those I had the privilege to impact.

I’m sharing this not to brag, but to offer hope. I’ve been in your shoes, and I want you to know that with the right tools and mindset, you can turn those challenging moments into meaningful conversations. If I could find my way and thrive, I wholeheartedly believe you can too.

Objection Handling Training: Your Key to Confident Objection Handling

Think back to the first days of your journey in health and wellness. Remember the dedication it took to earn your certifications, the hours spent understanding the intricacies of the human body, and the commitment to making a difference in people’s lives? Just as you mastered those skills with passion and perseverance, you can do the same with objection handling in sales.

In fact, you’ve already proven that you have what it takes to learn, grow, and excel. Handling sales objections is just another skill to add to your impressive repertoire. And the best part? With the right training and mindset, it can become second nature, just like taking a patient’s history or recommending a wellness plan.

role playing a sales call

Training in objection handling isn’t about starting from scratch; it’s about building on the foundation you’ve already laid. It’s about enhancing your communication, understanding your clients better, and ensuring that you can confidently guide them toward the best decisions for their health and well-being.

  • Role-playing and Practice: Imagine you’re a musician. You wouldn’t dream of performing at a concert without countless hours of practice, right? The same principle applies to objection handling in sales.

    Role-playing is one of the most effective ways to prepare for real-world scenarios. By simulating sales calls and practicing your responses to the most sales objections, you can pinpoint areas of improvement, refine your objection-handling techniques, and build confidence.

    It’s like having a rehearsal before the main event.

    The more you practice, the more equipped you’ll be to handle any customer’s objection that comes your way.
  • Continuous Learning: The world of sales is ever-evolving. What worked a year ago might not be as effective today. That’s why it’s crucial to stay on top of the latest objection-handling techniques and strategies.

    Whether it’s attending workshops, enrolling in online coaching programs, or simply reading up on the latest trends, continuous learning ensures you’re always at the top of your game.

    Remember, every interaction with a potential client is a learning opportunity. By being open to feedback and continuously refining your approach, you ensure that you’re always delivering the best to your clients.

Why is training so crucial? Let’s break it down:

  1. Builds Confidence: The more you train, the more familiar you become with common sales objections and the best ways to address them. This familiarity breeds confidence. When you’re confident, it shows. Your potential clients can sense it, and it helps in building trust.
  2. Enhances Communication Skills: Training, especially role-playing, helps in refining your communication skills. It’s not just about what you say, but how you say it. Effective communication is key to understanding and addressing the most common sales objections.
  3. Promotes Adaptability: No two clients are the same. While you might encounter common objections, the underlying reasons might differ. Training helps you to think on your feet, adapt to different scenarios, and tailor your responses accordingly.

In conclusion, while natural flair and intuition play a role in the objection-handling process, there’s no substitute for dedicated training in objection-handling skills. It’s the backbone that supports and enhances your natural abilities, ensuring that you’re not just meeting but exceeding your client’s expectations.

Turning Objections into Opportunities: My Closing Thoughts

As we wrap up this deep dive into objection handling, let’s circle back to its core essence. At the heart of every sales conversation is a potential client seeking better health, a better life, and a trusted professional to guide them there.

Mastering the art of objection handling isn’t just about boosting sales numbers; it’s about building genuine connections, understanding concerns, and guiding individuals toward decisions that can truly benefit them.

Unlock More: Free Objection-handling Download

If you’ve found value in this post and are ready to put what you’ve learned into practice, I encourage you to download my comprehensive PDF guide called:

Word For Word Scripts to Overcome “I Can’t Afford It” and Other Objections for Nutrition Professionals

word-for-word scripts for objections free download


Packed with detailed objection-handling scripts and insights, it’s designed to equip you with practical tools to navigate sales conversations with confidence and heart.

 In this handy guide, you’ll learn:

  • Exactly how to answer when someone asks “So what do you charge?”
  • The truth about what “I can’t afford it” usually means – and how to turn this around and into a YES to your services!
  • What to do when someone says they need to “check with their spouse” before working with you.

You’ve Got This!

Remember, every challenge you face in your practice is an opportunity for growth. With the right tools, training, and mindset, you can not only handle objections but turn them into meaningful conversations that lead to positive outcomes. You’ve dedicated your life to helping and healing, and with a refined approach to sales, you can continue to make a profound impact in the lives of those you serve.

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Lesli Bitel, MBA, RDN, LDN, is a sought-after Business Strategist and Mentor specializing in guiding integrative and functional medicine professionals through the complexities of practice building.

Her mission is to unravel the confusion associated with the business side of running a successful private practice. Lesli focuses on real-world marketing and client attraction strategies to seamlessly integrate multiple income streams into the private practice business model, including

  • 1:1 coaching to online courses
  • Group programs
  • Online courses
  • Passive income products
  • Memberships
  • And more

In her work, Lesli draws on her experience running her own 6-figure functional nutrition practice, specializing in helping patients with neurological disorders. She also has a 13-year tenure in the pharmaceutical and diagnostic testing industries, where she excelled in marketing and sales, eventually reaching high-level executive roles.

For over a decade, she has empowered practitioners to overcome business challenges, attract ideal clients, and diversify income streams for thriving practices. Lesli offers private coaching, classes, webinars, and more, dividing her time between Salida, CO, and Lake Geneva, WI.

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