I’m here to make sure that happens.


Invest in Yourself


I’m here to make sure that happens.

Overdeliver should have been my middle name

It all started when I was 5 years old.

My mom signed me up for ballet, and until I was 19 years old, she made sure that I made it to the dance studio three times a week.

To be honest, I hated most of it, and day after day, I’d beg my mom to let me quit.

But she saw something in me that I couldn’t see in myself, and she championed me to persevere.

So I stuck with it, and it was here in ballet where I learned how to push through — even when the going gets tough.

Today, I use that same grit and determination to help health and wellness entrepreneurs just like you transform all of your hard-earned health expertise into a profitable private practice.

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Even with all my credentials, I still needed more

My career began with a BS in dietetics and a BAA in health fitness promotion. I worked at Northwestern Memorial Hospital where I focused on clinical work and corporate wellness. Eventually, I even earned an MBA in global business.

Portrait of Lesli Bitel, Business Coach and StrategiesI also spent years working as a sales and marketing executive in the pharmaceutical industry. I stood out as a leader in this job, creating branding and marketing strategies that were adopted by my entire region.

I should have been completely happy.

But instead . . . I was completely disillusioned.

I became a registered dietitian because I wanted to change people’s lives.

But my time at Northwestern didn’t allow me to make that impact, and my role in the pharmaceutical industry had started to feel like a betrayal to my mission.

So with zero clients and zero revenue, I took a big leap in 2007 and opened up my own private practice. I had no idea how it was going to work, but I knew I was determined (ballet had proven that to me).

With young kids at home, I chose to build my entire practice using a virtual model.

No office. No team. Just me, my expertise, and a telephone.

My credentials had allowed me to pursue this dream, but in order to attract clients, create and sell 6-figure programs, and grow and scale my business, I had to tap into all the marketing experience I had gained during my years in the pharmaceutical industry.

Today, I’m a business coach to health and wellness entrepreneurs who dream of creating their own profitable private practice, and I’m still driven by the passion I started with during my days as a Registered Dietitian: I’m here to help people live better lives.

This means that no matter how we work together, I will always overdeliver — because you’re passionate about changing lives, too.

Here’s how we’ll work together to turn all that passion into swoon-worthy results

We’ll find your fingerprint.

I make your business MY business and learn everything I can about where you’ve been and where you hope to go. I firmly believe every business is a fingerprint, so every strategy and system I introduce is completely personalized to your business.

We’ll get strategic.

Using my tried and true business strategies and methodologies, you’ll attract, retain and help more people — without taking on a larger-than-life workload. Together, we’ll strategically implement a fully customized process that will help you take your business to the next level.

We’ll dream, bigger.

Whether you’re looking for ways to implement passive income (and spend fewer days in the office), or want to build high-end private packages, we’ll work side-by-side every step of the way as you launch and scale your dream private practice.

These success stories belong to my clients

They put in all the hard work. I just helped them show up in all the right places with all the right strategies.

Sarah Ferreira, MS, MPH, RD, IFNCP, CHWC

Beth Rosen, MS, RD, CDN

Dr. Susan Plank, D.C.

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