How to Be a Successful Online Nutrition Coach

How to Be a Successful Online Nutrition Coach

Working from home as an online nutrition coach can be extremely rewarding. Online nutrition coaches have more location freedom than most to decide when and where they want their work. If you want to become a successful online nutrition coach, then this post is perfect for you!

Find Your Niche

The first step to becoming a successful online nutrition coach is finding your niche. This can be anything from helping people with specific dietary needs or food preferences to those who want to lead a healthier lifestyle, preferably within a specific market segment. You can even niche down based on a set of symptoms or diagnosis. Even though it might seem counterintuitive (and even scary!) I recommend getting as granular as possible because it will help you to become more findable online and will position you as the go-to expert in your niche.

Now that you’ve found your niche, it is important to focus on developing a strong online presence in that area. This can be done by writing blog posts, creating online courses, providing nutrition services, or even taking part in online discussion forums related to your niche.

For example, if you are teaching healthy cooking techniques for vegans with autoimmune disease, most people will know you for that specific niche. The same is true for a business focused on weight loss. If you specialize in helping clients with a non-diet approach for healthy weight management with whole foods, then that is what people will come to you for. 

Finding your niche early is important, especially whenever it comes to marketing. You don’t want to waste time trying to market yourself to an audience that doesn’t need or want your services. Instead, focus on finding those who truly need your help. If you want more information on finding a profitable niche, I’ve got 35 Profitable Health and Nutrition Coaching Niches.

Find What Makes You Unique as an Online Nutrition Coach

In a world where it feels like everyone is a nutritionist or nutrition coach online, what will make you stand out from the rest? This is an important question to ask yourself because it can help you determine your unique selling proposition (USP). Your USP is what makes you different and better than the competition. It’s what makes you special.

For example, let’s say that you are a vegan nutrition coach. In this case, your USP would be that you focus on plant-based diets. This would be beneficial to those who are looking for a vegan coach or someone who requires this type of diet. On the other hand, if you are a general nutrition coach, your USP could be anything from your experience, your unique approach, to your personality.

It’s important to think about what makes you unique because it will help you market yourself effectively. When you know your USP, you can use it to attract the right clients and grow your nutrition business.

If you’re not sure what makes you unique, here are some questions to ask yourself:

– What are my strengths?

– What do I have to offer that others don’t?

– What is my unique perspective?

– What life experiences have shaped who I am today?

– What can I do better than anyone else?

how to be an online nutrition coach - laptop on counter in kitchen

How Do You Know What Your Future Clients Want?

As a business owner, one of your main responsibilities is to help people achieve their goals. In order to do this, you need to know what they want. The best way to find out is to simply ask them.

You can do this by starting a conversation with potential clients or even current ones. Ask them about their goals, what they’re struggling with, and what they would like to see from you. This feedback is invaluable because it gives you insight into what people are actually looking for. It also allows you to adjust your online services accordingly.

Another great way to get feedback is through surveys. You can create a survey using a tool like Survey Monkey or Google Forms and send it out to your list or social media followers. This is a great way to collect data from a large group of people without having to talk to them individually.

You can also use Google Analytics or similar tools to see what type of content people are looking for. This can be done by looking at the keywords they use to find your website or blog. You can also see which pages are getting the most traffic and what people are doing after they land on those pages.

This is important because it helps you understand what people want and how you can help them. It’s also a great way to come up with new ideas for blog posts, products, and services.

Be Patient

One of the most important things to remember when starting out as an online health professional is to be patient. It takes time to build a successful online business. You won’t have hundreds of ideal clients overnight. In fact, it may take months or even years to reach that level.

Another important thing is to focus on the long-term and not get discouraged. Every client you help is one step closer to your goal. And as you gain more experience, you’ll become better at helping people achieve their goals.

If you’re feeling frustrated, remember that success takes time. Just keep working hard and don’t give up.

Determine the Scope of Your Services

When starting out as a virtual nutrition coach, it’s important to determine the scope of your nutrition services. This means deciding what you will and won’t do for your clients. For example, will you only provide them with guidance around their nutrition for healthy eating? Or will you also give them recommendations on exercise and lifestyle habits?

Always be clear about the scope of your services because it will help you attract the right clients. If you try to do too much, you may end up spreading yourself too thin. On the other hand, if you focus on one specific area that doesn’t help enough people, you may find it difficult to attract enough ideal clients.

The best way to determine the scope of your online coaching is to start small. You can always add more services later on as your business grows.

As a new online nutrition coach, it’s important to connect with and access your target audience. You can do this by starting a conversation with potential clients or even current ones. Ask them about their nutrition goals, what they’re struggling with, and what they would like to see from you. This feedback is invaluable because it gives you insight into what people are actually looking for. It also allows you to adjust your nutrition services accordingly. Remember to think about what your clients want. 

Set Up A Framework For Your Work

As an online nutrition coach, it’s important to have a framework for your work. This means having a system in place that you can use to help your clients reach their health goals.

For example, you may want to start by having a consultation with each client. During this consultation, you will assess their needs and come up with a plan of action. This plan should be tailored specifically to your client’s goals.

Once you have a plan in place, you can start working with your clients. You may want to check in with them on a weekly or bi-weekly basis. During these follow-up sessions, you can help them stay on track and make sure they are making progress.

Your framework will help you stay organized and efficient. It will also give your clients a sense of structure and help them stay motivated.

Some things to keep in mind when creating coaching frameworks:

– Decide how many sessions you want to include in each package or program

– Set a price that is reasonable and competitive (making sure that you’re well compensated!)

– Have several options at different pricing levels

– Be sure to clarify the duration of your programs and stick to it! (Most of my clients start with a 12-week program that includes an initial + five bi-weekly follow-ups)

How to Be a Successful Online Nutrition Coach - woman cutting vegetables

Offering Coaching Packages

One of the best ways to attract clients is by offering online nutrition coaching programs. This means that you offer a set number of sessions (and other program elements such as meal plans, messaging between sessions, etc), for a specified duration for a fixed price. This can be a great way to attract new clients because it provides them with a sense of value and a comprehensive solution to their challenges.

It’s important to remember that not all clients are the same. Some may want the whole enchilada (so to speak) want to step into your highest level service or program. Others may be more price-sensitive and may prefer to learn as part of a group program where they can benefit from being part of a community of people struggling with similar issues. 

Bottom line? t’s important to offer different levels of services so you can create multiple streams of income. And, this way you’ve got something for everyone within your participation niche.

One-Off Sessions

If you are familiar with my work and philosophy you already know that I’m not a fan of one-off sessions!  Reason being is that it’s next to impossible for the client to actually achieve any significant traction in one session.  There’s no sense of accountability and the client doesn’t have any significant level skin in the game, which is often a necessary precursor for success.  The worst part is that clients are unlikely to be satisfied with the outcome and you don’t get the professional satisfaction derived from supporting the client through the change process.  

If you’ve got a client that’s not ready to commit to a program, consider enrolling them into a lower-priced option such as your group program or online course. You could also either shorten the duration of your nutrition program (ie 6 weeks versus 12 weeks) or consider a half or full-day intensive.  

VIP Clients

As your business grows, you may want to offer VIP packages to your most loyal clients. This means that they will receive exclusive access to your highest-tier of services. This can be a great way to show your appreciation for their business and serve them at a higher level. 

Onboarding Your First Coaching Clients

Once you have your business set up, it’s time to start creating your client base. This means finding people who are interested in your services and signing them up. 

It’s important to remember that the onboarding process needs to be streamlined and systematized as much as possible.  This helps to not only save time but also to ensure that you don’t accidentally forget something that might hinder your clients’ experience and first impression. You want to come across as super organized and professional as possible so I suggest that you take pen to paper and map out your onboarding experience!

Set up an initial consultation and assessment process

That initial consultation marks the exciting first session in the program where you roll up your sleeves and start the work! During this process, you’ll, of course, assess their needs and come up with a personalized plan of action. This plan is tailored specifically to them and is designed to help them to achieve their goal by providing the handholding and support they need to make the necessary changes.

Create a client intake form

The client intake form is a document that helps you gather various information about your clients. This information can include their contact info, health history, symptoms of concern, meds, and nutrition goals (just like you learned in school!).

Develop an authentic and effective sales process

The sales process is a conversation that you have with potential clients and is often called a discovery or clarity call. I tend to refer to these as strategy sessions or enrollment conversions.

These conversations are generally complementary and take the client through an emotional journey where they gain clarity of:

  • Their current health challenges and how these issues are holding them back in life
  • Their goals and vision for health and what’s possible if they get closer to resolving their health issues
  • How to get from where they are to where they want to be (with your guidance, of course!)


Some things to keep in mind during a sales conversation with a potential client: 

– Let THEM do most of the talking (this is hard for many of us but very important!)

– Focus on the RESULTS and OUTCOMES that can be achieved as a result of working with you

– Don’t be afraid to evoke emotion in your potential client (this helps them to see the gravity of their situation if they don’t change)  

– If they need some time to think about their decision or to talk to a partner or spouse, be sure to set up a specific time and date for the follow-up call! Please don’t make the mistake of having them email you with their response. You’ll likely never hear from them again).

If you’re struggling with your sales calls and need help overcoming objections, download my “Word-For-Word Scripts to Overcome ‘I Can’t Afford It’ and Other Objections” e-book. You’ll learn how to overcome the most common objections to working with you – your future clients will thank you for it!

Using Technology In Your Online Nutrition Coaching Business

Technology can be a great asset in your nutrition coaching business. There are a variety of tools that you can use to streamline your work and provide a better experience for your clients.


Some things to keep in mind when using technology in your business:

– Use scheduling software to book appointments

– Use project management software to stay organized

– Use video conferencing software to meet with clients

– Use tracking software to monitor progress

Many of these systems are integrated into the EMR (electronic medical records) platforms such as Healthie or Practice Better. 

By using technology in your business, you will be able to provide a higher quality of service that’s highly streamlined in a HIPAA-compliant atmosphere. This will give you an edge over your competition and help you attract more clients.

Technology is a great asset for a nutrition coach. It can help you stay organized, monitor progress, and provide a better experience for your clients. By using technology in your business, you will be able to attract more clients and provide a higher quality of service.

Final Remarks

If you’re looking to run a nutrition coaching program, there are a few things you need to keep in mind. You need to offer value to your clients, use technology in your business, and stay organized. By following these tips, you will be on your way to success


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Lesli Bitel, MBA, RDN, LDN, is a sought-after Business Strategist and Mentor specializing in guiding integrative and functional medicine professionals through the complexities of practice building.

Her mission is to unravel the confusion associated with the business side of running a successful private practice. Lesli focuses on real-world marketing and client attraction strategies to seamlessly integrate multiple income streams into the private practice business model, including

  • 1:1 coaching to online courses
  • Group programs
  • Online courses
  • Passive income products
  • Memberships
  • And more

In her work, Lesli draws on her experience running her own 6-figure functional nutrition practice, specializing in helping patients with neurological disorders. She also has a 13-year tenure in the pharmaceutical and diagnostic testing industries, where she excelled in marketing and sales, eventually reaching high-level executive roles.

For over a decade, she has empowered practitioners to overcome business challenges, attract ideal clients, and diversify income streams for thriving practices. Lesli offers private coaching, classes, webinars, and more, dividing her time between Salida, CO, and Lake Geneva, WI.

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