Have You Jumped Into the Gold Rush?

Have You Jumped Into the Gold Rush?

A common saying in advertising is that it is much less expensive to get a former customer to buy again than to gain a brand new customer. And that’s especially true with regards to service-oriented businesses!

That’s why former clients and contracts are like GOLD!

I try to make it a practice to check in with former clients whenever I am offering a new program or package. In fact, I either place a call or email them directly to invite them to participate.

Keeping in touch with former clients has proven a sound practice for me. Not only do I truly care how prior clients are doing, but also my rate of “return” clients is actually quite high.

Also, I keep records of potential clients with whom at some point in the past I have done a complimentary session or otherwise talked to about working together. While they may not have signed on at that time – perhaps it wasn’t the right “fit” at that point — they may very well sign on to work with me now if the offer and timing is right!

In other words, anyone who already knows me, whether they’ve already worked with me at some point or at least had an exploratory conversation with me in the past, is much more likely to sign on for a future program than a brand new client who is a stranger to me.

So I do honor and revere those relationships, and treat them like gold. It’s a special joy when a former client says, “Yes, count me in” for a current program or package.

You may also like… 

The Entrepreneurial Mindset in Health and Wellness Private Practice

The Entrepreneurial Mindset in Health and Wellness Private Practice

Are you ready to transform your health and wellness practice into a thriving business powerhouse? In today’s blog post, we'll explore the entrepreneurial mindset that’s key to unlocking your full potential. We're not just talking about working harder; we're talking...

Start growing your virtual private practice today!

Nutritionists, dietitians, physicians, health coaches, and other wellness practitioners – Stop wasting your valuable time. Get the business strategies you’ve been looking for to become more efficient, create the programs you’ve been dreaming of, refine your pricing packages, build your email list, and gain clients faster. Your very own financially stable private practice dream can come true. Take the first step to freedom!