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Email: lesli@leslibitel.com
Location: Chicago, IL

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Narrow Your Focus and Expand Your Bank Account!
Your “marketing niche” is the combination of the people you serve, and the specific problem you solve for them. But there’s one other piece to the puzzle.
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Webster defines “niche” as:
A specialized but profitable corner of the market.
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Did you catch it? That’s right: profitable. A niche market that is not profitable is, by definition, not really a niche. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Narrowing your focus to a particular market is an important part of creating your dream business. But you DO NOT have to have your perfect niche figured out to go out and get clients. (You really don’t want to wait!).
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Having said that, if you could narrow your focus to ANY particular market (and make it profitable), who would you serve? Please share below, I'd love to hear from you!
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#dietitian #femaleentrepreneur #dietitians #dietitianlife #sheeo #businesscoach #registereddietitian #registereddietitiannutritionist #dietitiansofinstagram #dietitiansofig #rdapproved #womeninbusiness #womeninbiz #healthprofessionals #therapistsofinstagram #rdchat #privatepracticedietitian #nutritionist #naturopathicdoctors #chiropractors #functionalmedicine #intuitiveeating #womenceo #femaleceo #ownboss #shepreneur #womenofinfluence #buildyourbrand #freedomhacker #womenencouragingwomen

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If you’re a health professional, you’ve likely heard of PKU (or learned about it in school like me). For those of you who don’t know - PKU is an inherited disorder that means the amino acid phenylalanine builds up in the blood from eating protein. As a result, kids born with this disease are required to eat a very strict diet and get their blood tested frequently to prevent neurological deterioration - for the rest of their lives.
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Newborns are screened at birth via a heel-prick blood test and the news is often completely devastating for parents - especially when they refer to “Dr. Google” and learn all of the scary outcomes that are likely if they don’t effectively manage their child’s diet and medical care.
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Each time my sister Kara called me to deliver the news that both of her perfect babies had PKU - it was hard (to say the least), mainly because even though my sister and her husband make it look easy to manage - it’s not. Can you imagine weighing, measuring and logging every morsel of food that both kids eat? Not to mention the exorbitant cost of special foods and formula required to keep my adorable niece and nephew (Kaelyn age 7 & Breyer age 2) healthy.
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So I decided to kick off the new year with a Facebook fundraiser for an organization that Kara and Jeff (and families around the world) depend on to manage their child’s PKU - called “How Much PHE” and “PKU News”.
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I hope you'll consider contributing. Every little bit will help me reach my goal! (Update: we’ve raised $365 out of our $1,000 goal!).
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Click the link in my bio to join us in this wonderful cause!
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#healthexpert #dietetics #dieteticsstudent #dieteticintern #nutritionmajor #businesscoach #girlbossquotes #registereddietitian #registereddietitiannutritionist #dietitiansofinstagram #dietitiansofig #dietitians #rdapproved #rd2be #dietitianboss #nutritionist #dietitians #therapistlife #rd2b #healingprofession #womeninbiz #PKU #PKUNews

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How are your New Years goals and resolutions going? As I mentioned a few weeks ago, I pretty much chucked the idea of “intentions”. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Instead, I recommend taking pen to paper and writing out your 6 month goals - just be sure to anchor them with a list of “doable” tactics that you will implement to keep you on track towards achieving those goals.
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In fact, one of the most useful goal setting exercises I’ve ever done was what I call the 6x6x6 goal setting strategy where I picked 6 SMART goals I wanted to achieve in the next 6 months.
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Then I came up with 6 steps (or tactics) for each goal - with timelines. Try it and let me know below what you come up with!
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#therapistsofinstagram #rdchat #privatepracticedietitian #nutritionist #naturopathicdoctors #chiropractors #functionalmedicine #intuitiveeating #womenceo #femaleceo #ownboss #shepreneur #womenofinfluence #buildyourbrand #freedomhacker #womenencouragingwomen #rd2be #dietitianboss #nutritionist #dietitians #therapistlife #rd2b #healingprofession #womeninbiz #healthprofessionals #therapistsofinstagram #buildingrelationship

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How was your first week back after the holidays? Mine was BUSY! We got back from NYC last week and I had to fit a lot in Monday - Wednesday before going out of town again.
Unfortunately, my aunt Judi (my mom’s sister) unexpectedly passed away the day before Thanksgiving so I’m attending her memorial on Saturday. I’m not completely sure of all the details, but from what I’ve gathered from family members she had surgery for a hiatal hernia and ended up with a severely perforated colon and sepsis. Scary and sad. Especially because she was otherwise healthy. So I’m looking forward to seeing my family - including my parents, brother, and sisters - who are traveling from the Pacific Northwest. Just not the happiest of circumstances, of course.

How has your week been? Please share below, I'd love to hear from you.
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#therapistsofinstagram #rdchat #privatepracticedietitian #nutritionist #naturopathicdoctors #chiropractors #functionalmedicine #intuitiveeating #womenceo #femaleceo #ownboss #shepreneur #womenofinfluence #buildyourbrand #freedomhacker #womenencouragingwomen #rd2be #dietitianboss #nutritionist #dietitians #therapistlife #rd2b #healingprofession #womeninbiz #healthprofessionals #therapistsofinstagram #buildingrelationship

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