Have you ever entered a raffle and read on the ticket these words: YOU MUST BE PRESENT TO WIN?
Won’t it be great to win in a raffle by just “being present”?
Having your own business is very much the same. You must be “present” in every way in order to succeed. For example…READ MORE
Guys, plain and simple, you need to be using video in your marketing. This is a world where people need to know, like, and then trust you in order to hire you. The best way to achieve that is meeting and talking to people in person. But the SECOND best way to do that is […]READ MORE
Your “marketing niche” is the combination of the people you serve, and the specific problem you solve for them. But there’s one other piece to the puzzle. Webster defines “niche” as: A specialized but profitable corner of the market. Did you catch it? That’s right: profitable. A niche market that is not profitable is, by definition, […]READ MORE
I’m amazed at how many business owners miss this simple way of marketing their services. It’s what I would call prime marketing real estate. And it’s completely free. What is it? It’s that little space below your email signature. When this space is used in a creative way, it can entice your readers to be […]READ MORE
Most gurus (and real people too) will tell you that you’ve go to maximize your online presence with social media. And that’s true as far as it goes. But it’s only part of the story. So here are my words of caution: Never build your empire on someone else’s property. Facebook is not yours. Neither […]READ MORE
A common saying in advertising is that it is much less expensive to get a former customer to buy again than to gain a brand new customer. And that’s especially true with regards to service-oriented businesses! That’s why former clients and contracts are like GOLD! I try to make it a practice to check in […]READ MORE