Category Archives for Sales

You Must Be Present to Win

Have you ever entered a raffle and read on the ticket these words: YOU MUST BE PRESENT TO WIN?

Won’t it be great to win in a raffle by just “being present”?

Having your own business is very much the same. You must be “present” in every way in order to succeed. For example…

Are You Ready for Your Close Up?

Guys, plain and simple, you need to be using video in your marketing. This is a world where people need to know, like, and then trust you in order to hire you.  The best way to achieve that is meeting and talking to people in person.  But the SECOND best way to do that is […]

Narrow Your Focus and Expand Your Bank Account

Your “marketing niche” is the combination of the people you serve, and the specific problem you solve for them. But there’s one other piece to the puzzle. Webster defines “niche” as: A specialized but profitable corner of the market. Did you catch it? That’s right: profitable. A niche market that is not profitable is, by definition, […]

Is Your Billboard Blank?

I’m amazed at how many business owners miss this simple way of marketing their services. It’s what I would call prime marketing real estate. And it’s completely free. What is it? It’s that little space below your email signature. When this space is used in a creative way, it can entice your readers to be […]

This Land is NOT Your Land

Most gurus (and real people too) will tell you that you’ve go to maximize your online presence with social media. And that’s true as far as it goes. But it’s only part of the story. So here are my words of caution: Never build your empire on someone else’s property. Facebook is not yours. Neither […]

Have You Jumped Into the Gold Rush?

A common saying in advertising is that it is much less expensive to get a former customer to buy again than to gain a brand new customer. And that’s especially true with regards to service-oriented businesses! That’s why former clients and contracts are like GOLD! I try to make it a practice to check in […]