Functional Medicine Coaching Archives

Narrow Your Focus and Expand Your Bank Account

Your “marketing niche” is the combination of the people you serve, and the specific problem you solve for them. But there’s one other piece to the puzzle. Webster defines “niche” as: A specialized but profitable corner of the market. Did you catch it? That’s right: profitable. A niche market that is not profitable is, by definition, […]

You like me, you really like me!

It was 1985 when Sally Field gushed that memorable phrase to the star-studded audience at the Academy Awards. Afterward, she had to endure countless jokes about her proclamation. Poor Sally. Although she was accused of being insecure (and worse), the only “faux pas” she actually committed was to transparently voice the exact feeling that almost […]

Is Your ‘Comfort Zone’ All That Comfortable?

They call it the comfort zone, but it’s not really all that comfortable when it comes right down to it. It’s like a sad old bed with a well-worn “me-shaped” rut gouged into it. Or a ragged old suit that really doesn’t fit that well and is beginning to get threadbare. Okay, enough metaphors. The […]

Lesli Bitel registered dietitian coaching

Is Your Billboard Blank?

I’m amazed at how many business owners miss this simple way of marketing their services. It’s what I would call prime marketing real estate. And it’s completely free. What is it? It’s that little space below your email signature. When this space is used in a creative way, it can entice your readers to be […]

lesli bitel functional medicine business coach

Small Business, Big Owner

There are all types of leaders: Political Leaders, Spiritual Leaders, Thought Leaders, Business Leaders… You may never see yourself as a world leader, but one thing for sure, you must be the leader in your own business. Maybe you have a team member who isn’t doing their job or a contractor who is constantly missing […]

The Real Secret of “The Secret”

One day, a man was walking in the woods, just ambling along not paying much attention. The next thing you know, he finds that he is hopelessly lost. He can’t find the trail that got him there or any discernible direction to move forward. Luckily, he had taken a lot of self-actualization courses, so he […]

The Good News Is, It’s Your Fault

There’s nothing better than hitting that “sweet spot” with a potential client where I am absolutely sure I can help them, and I can clearly see the vision of the business they want to create and how to get there. And they simultaneously see me as the mentor who will help them achieve it. It’s […]

Start Your Business on a Shoestring!

It’s B.S. And you know it. You can’t start a business on a shoestring, unless perhaps you’re selling shoestrings. If you want to have an actual, sustainable, thriving, business, you must invest money in it. The average small business start-up invests anywhere from $35,000 to $100,000 plus another few hundred thousand in assets for operating […]

Waving From the Top or Dead on the Side?

The facts are in: successful people act and think differently than the other 98% of the population. But just what is it that is so unusual about them? What exactly do they do that others don’t. The answer is not that surprising, but it can be eye-opening. They all have one thing in common. Every […]

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