Your “marketing niche” is the combination of the people you serve, and the specific problem you solve for them. But...
Narrow Your Focus and Expand Your Bank Account
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You like me, you really like me!
It was 1985 when Sally Field gushed that memorable phrase to the star-studded audience at the Academy Awards....
Is Your ‘Comfort Zone’ All That Comfortable?
They call it the comfort zone, but it’s not really all that comfortable when it comes right down to it. It’s like a...
Is Your Billboard Blank?
I’m amazed at how many business owners miss this simple way of marketing their services. It’s what I would call prime...
Small Business, Big Owner
There are all types of leaders: Political Leaders, Spiritual Leaders, Thought Leaders, Business Leaders… You may never...
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