Category Archives for Coaching

Narrow Your Focus and Expand Your Bank Account

Your “marketing niche” is the combination of the people you serve, and the specific problem you solve for them. But there’s one other piece to the puzzle. Webster defines “niche” as: A specialized but profitable corner of the market. Did you catch it? That’s right: profitable. A niche market that is not profitable is, by definition, […]

Knowledge is the Booby Prize

“Tell me and I will listen, show me and I will remember, involve me and I will understand.” – Confucius There is an acronym (KAS) that says that whenever one seeks training there is a gap in Knowledge, Attitude, or Skill. Training usually addresses the Knowledge and Skill, but rarely addresses the Attitude. But it […]