Category Archives for Client Attraction
How to Work the Room Like a Rockstar
If you’re serious about building your business, you must spend a certain amount of time, energy, and money attending and sponsoring at events in our industry.
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You like me, you really like me!
It was 1985 when Sally Field gushed that memorable phrase to the star-studded audience at the Academy Awards. Afterward, she had to endure countless jokes about her proclamation. Poor Sally. Although she was accused of being insecure (and worse), the only “faux pas” she actually committed was to transparently voice the exact feeling that almost […]
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The Good News Is, It’s Your Fault
There’s nothing better than hitting that “sweet spot” with a potential client where I am absolutely sure I can help them, and I can clearly see the vision of the business they want to create and how to get there. And they simultaneously see me as the mentor who will help them achieve it. It’s […]
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