Guys, plain and simple, you need to be using video in your marketing.

This is a world where people need to know, like, and then trust you in order to hire you.  The best way to achieve that is meeting and talking to people in person.  But the SECOND best way to do that is through video.

Why?  Because people can see you, hear you, and “feel” your caring and enthusiasm.  The written word or a still picture just can’t compete with that!

Now I know you may be thinking, “I don’t do well on camera.  I don’t have a studio.  Do I have to pay someone to do this with me?”

The answer is that you can just shoot some authentic, natural, spur-of-the-moment footage in your backyard with your iPhone!

People are looking to see you – the real you.  It doesn’t need to look “studio produced.”  (Yes, if you have access to a studio and want to do some real “professional” videos, go for it.  But again, natural and honest WORKS and sometimes elicits more trust than the glossy “perfect” videos do!

I have a good friend and former client who just came out with a video that was completely raw – no make up, no hair styling – just her real self being vulnerable to the camera.  And it was the most inspiring and influential video I’ve seen in a long time.

So get out there and get shooting!  Your audience will thank you for it.