PRIVATE HEALTH PRACTICE BUSINESS COACHING Blog

Are You Ready for Your Close Up?

Are You Ready for Your Close Up?

Guys, plain and simple, you need to be using video in your marketing.

This is a world where people need to know, like, and then trust you in order to hire you.  The best way to achieve that is meeting and talking to people in person.  But the SECOND best way to do that is through video.

Why?  Because people can see you, hear you, and “feel” your caring and enthusiasm.  The written word or a still picture just can’t compete with that!

Now I know you may be thinking, “I don’t do well on camera.  I don’t have a studio.  Do I have to pay someone to do this with me?”

The answer is that you can just shoot some authentic, natural, spur-of-the-moment footage in your backyard with your iPhone!

People are looking to see you – the real you.  It doesn’t need to look “studio produced.”  (Yes, if you have access to a studio and want to do some real “professional” videos, go for it.  But again, natural and honest WORKS and sometimes elicits more trust than the glossy “perfect” videos do!

I have a good friend and former client who just came out with a video that was completely raw – no make up, no hair styling – just her real self being vulnerable to the camera.  And it was the most inspiring and influential video I’ve seen in a long time.

So get out there and get shooting!  Your audience will thank you for it.

You may also like… 

Health Fair Ideas and Other Community Engagement Strategies

Health Fair Ideas and Other Community Engagement Strategies

Let's face it: in the health world, getting noticed can be tough. For dietitians and health pros, the answer often lies in unique health fair ideas and strategies. A health fair isn't just about fun community gatherings; they're golden opportunities to show what...

Step-by-Step Guide: How to Start a Dietitian Private Practice

Step-by-Step Guide: How to Start a Dietitian Private Practice

Are you a dietitian or nutritionist looking to take control of your career and start your own dietitian private practice? Or perhaps you're an experienced dietitian who's spent years working in a clinical setting and now you're ready for a new challenge?  Either way,...

Start growing your virtual private practice today!

Nutritionists, dietitians, physicians, health coaches, and other wellness practitioners – Stop wasting your valuable time. Get the business strategies you’ve been looking for to become more efficient, create the programs you’ve been dreaming of, refine your pricing packages, build your email list, and gain clients faster. Your very own financially stable private practice dream can come true. Take the first step to freedom!